What is Bourbon Lore?

Bourbon Lore is a unique community of enthusiasts, collectors and connoisseurs built around a shared love for the best American whiskey has to offer.

Luxury Experiences

Luxury Experiences

Premium Trips, Planned By Professionals, Paired With Iconic Whiskey Tastings.

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Premium Whiskey Offerings

Bourbon Lore partners with notorious whiskey houses to bring you curated releases.

Exclusive Collaborations >

Bourbon Collecting

Bourbon Lore is one of the largest ultra-rare premium whiskey collections in the world.

Explore The Gallery >

Unforgettable trips
for bourbon lovers

One, two, and three day trips to iconic American whiskey destinations.

Taste rare spirits, get access to limited edition expressions, and so much more.

Upcoming trips
Unforgettable Trips for Bourbon Lovers

Curated Limited Edition Expressions

Exclusive Bourbon Lore Collaborations

Ben Holladay Collaboration

Savage & Cooke

Limited Edition Collaboration

Private Release

Ben Holladay

Ben Holladay 18 Barrel Blend

Limited Edition Collaboration

First Release

WoodWork Collective

WoodWork Collective

Limited Edition Collaboration

Available in Jackson this July

Heaven Hill

Limited Edition Collaboration

Available in Kentucky this October

Pride of Anderson County

Limited Edition Collaboration

Available in Scottsdale this November

Bardstown Bourbon Co.

Limited Edition Collaboration

Available in November

What People are Saying

Conor O’Driscoll

Master Distiller, Heaven Hill

“Bourbon Lore hit it out of the park. We have done spectacular event after spectacular event. It’s been so fantastic I’m literally pinching myself because it’s been a dream come true.”

Nicole Austin

Director of Luxury North American Whiskey, Diageo

“I’m excited to see the stories that [Bourbon Lore] can tell. You can make a beautiful whiskey all day, but if you don’t get to share it with anyone, it doesn’t matter.”

Nicole Austin
Bruce Russell

Bruce Russell

Associate Blender, Wild Turkey

“It’s been a joy to have people that are as passionate about this industry as we are here at Wild Turkey… come and try to preach the good word of American whiskey out there.”

Dan Callaway

Vice President – New Product Development, Bardstown Bourbon Company

“To me, these are some of the best people in the industry, and I love the idea of taking these moments – the way you can connect over bourbon, and make something special.”

Dan Callaway
Noelle Hale

Noelle Hale

Communications Director, Ben Holladay Distillery

“We love these guys, we love this team, and we love the passion that they bring to what they’re doing. To partner with people that have that same ethos make them perfect partners for us.”

Zev Glesta

Assistant Vice President- Whiskey, North America, Sotheby’s

“Every step of the way has been a white glove experience…The community that you are creating is infinitely better than anything I’ve ever seen. Cheers to the Bourbon Lore team.”

Zev Glesta

Attend a 2024 Bourbon Lore Experience

Meet the Team Behind Bourbon Lore

Mason Walker
CEO / Founder

Clay Risen
Co Founder + Editorial Director

David Jennings
Content Advisor

Emerson Shotwell
Partner, Creative Director

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