Welcome - Bourbon Lore

What is Bourbon Lore®?

Bourbon Lore® is a unique community of enthusiasts, collectors and connoisseurs built around a shared love for the best American whiskey has to offer.

Luxury Experiences

Premium Trips, Planned By Professionals, Paired With Iconic Whiskey Tastings.

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Premium Whiskey Offerings

Bourbon Lore® partners with notorious whiskey houses to bring you curated releases.

Exclusive Collaborations >

Bourbon Collecting

Bourbon Lore® is one of the largest ultra-rare premium whiskey collections in the world.

Explore The Gallery >

Bourbon Lore: Legends of American Whiskey

The perfect complement to your whiskey collection.

Each chapter tells a story that weaves together and celebrates the families, distilleries, and lore that make this spirit so remarkable. Inside, we highlight 100 legendary bottles that have defined eras, survived Prohibition, and reignited a passion for the country’s favorite spirit.

Written for true enthusiasts and whiskey connoisseurs, Legends of American Whiskey invites you to go beyond the liquid in the glass and discover the heritage, legacy, and folklore behind these rare and remarkable bottles.

Order The Book

Unforgettable trips
for bourbon lovers

One, two, and three day trips to iconic American whiskey destinations.

Taste rare spirits, get access to limited edition expressions, and so much more.

Upcoming trips

Curated Limited Edition Expressions

Exclusive Bourbon Lore® Collaborations

Savage & Cooke

Limited Edition Collaboration

Private Release

Ben Holladay 18 Barrel Blend

Limited Edition Collaboration

First Release

WoodWork Collective

Limited Edition Collaboration

Available in Jackson this July

Bardstown Bourbon Co.

Limited Edition Collaboration

Available in November

What People are Saying

Conor O’Driscoll

Master Distiller, Heaven Hill

“Bourbon Lore® hit it out of the park. We have done spectacular event after spectacular event. It’s been so fantastic I’m literally pinching myself because it’s been a dream come true.”

Nicole Austin

Director of Luxury North American Whiskey, Diageo

“I’m excited to see the stories that [Bourbon Lore] can tell. You can make a beautiful whiskey all day, but if you don’t get to share it with anyone, it doesn’t matter.”

Bruce Russell

Associate Blender, Wild Turkey

“It’s been a joy to have people that are as passionate about this industry as we are here at Wild Turkey… come and try to preach the good word of American whiskey out there.”

Dan Callaway

Vice President – New Product Development, Bardstown Bourbon Company

“To me, these are some of the best people in the industry, and I love the idea of taking these moments – the way you can connect over bourbon, and make something special.”

Noelle Hale

Communications Director, Ben Holladay Distillery

“We love these guys, we love this team, and we love the passion that they bring to what they’re doing. To partner with people that have that same ethos make them perfect partners for us.”

Zev Glesta

Assistant Vice President- Whiskey, North America, Sotheby’s

“Every step of the way has been a white glove experience…The community that you are creating is infinitely better than anything I’ve ever seen. Cheers to the Bourbon Lore® team.”