What began as a humble idea for a collector’s coffee table book evolved into the world’s most extravagant American whiskey experience when entrepreneur Mason Walker partnered with whiskey historian and author Clay Risen to create Bourbon Lore®. This newly launched company is dedicated to assembling the most complete history of bourbon whiskey through multiple channels, including online content, social media, a dedicated website, premium YouTube content, and luxury experiences. While this model may sound familiar, it’s not the mode of relaying information that makes Bourbon Lore® unique. It’s the whiskey and the stories surrounding it.
